Making a SUCCESSFUL Fashion Blog...

What makes a successful fashion blog?
I think there is lots of ways in which a fashion blog could become successful; the writing, styled and interesting images, relevant information, a good eye for colour and shape, and a passion. I think it takes a certain kind of person, someone who is committed and will be consistent with adding posts, someone who knows, at least a bit of, what they are talking about, so readers can gain information and opinions from them, someone who cares about what they put out there, taking time to think about what they are going to say and makes an effort to add relevant images to help illustrate what they are trying to say, or if the images are the main focus of the post, thought-out text to go with them, and lastly someone who has a likable personality; I really think that if someone has a really like personality, readers are going to come back to read what they say time and time again as their personality will come out in what they write, no one wants to read a blog from someone that sound uninspired, boring, or angry, etc.
Some of the bloggers already out there that are really successful are people like Zoella, who has a hugely popular style and beauty blog which links to her YouTube channel, she seems to be an inspiration to so many young girls and I think the young teen market is definitely her niche and she is really on point with it, enabling her to now create her own book and beauty range. People like Tavi Gevinson who started off writing her blog stylerookie when she was in her very early teens and continued it for years, eventually producing her own magazine 'Rookie' and she know writes from the website rookiemag.com, she seems to have been so committed over the years to continue with her blogging the way she has and she now has a huge readership and fan base.

Some of the bloggers that I really like and whose blogs I go back to again and again are...

Mary - itsanothergirlslife/ theanothergirlslife

itsanothergirlslife.blogspot.co.uk - A.K.A - Mary... She writes about fashion and beauty and works in the industry so you get to hear a lot about behind the scenes features, reviews and opinions on products, garments and brands that she works with. She also has a YouTube channel in which she does video reviews, tutorials on makeup, outfit of the days and lookbooks, behind the scenes footage of catwalk shows, etc. I find her to be really down to earth and honest and I think that is why she is becoming more and more successful as she shares truthfully about her life and what it is like to work in her part of the industry.

Fleur - fleurdeforce

 fleurdeforce.blogspot.co.uk- A.K.A - Fleur... She is another British fashion and beauty blogger whose blog and YouTube channel are both extremely popular. She started her channel in 2009 so over 5 years ago now and her subscribers have grown and grown. She has a view count of over 130 000 000 combined for her blog and YouTube channels. She videos beauty tutorials, outfit of the day videos, lookbooks, footage of trips she takes for events, etc., best products to buy on a budget and if you are willing to spend a few more pounds, it goes on. She really had a huge range posts and videos that are accessible to both genders and a varied age range.




Sammi - beautycrush

beautycrush.co.uk- A.K.A. - Sammi... She is a British blogger and you tuber, but she mostly focuses on her blog. She is a 25 year old styling graduate living in London. She also started to blog and film in 2009 so she has been doing it for over 5 years and has gained a huge following in the meantime. She writes mostly about fashion and does a lot of styling posts and videos. She shows different takes on trends of the season which is one of the reasons I think she is so popular and she mixes in her own style alongside the major trends and this, I think, is really inspirational for her viewers and they know they can always come back to her blog or channel to see what her take will be on a certain trend. She also writes about art, tattoos, work, events, food and living in London, to mix up her content.

Suzi - stylesuzi

stylesuzi.com- A.K.A - Suzi... Yet another British fashion blogger and youtuber. She creates posts on outfit of the days and outfit inspiration, hauls (showing collections of things she has bought showing a selection of things that are available on the high street at that moment), favourite garments, beauty products and accessories found on the high street, she creates video tutorials of hour to recreate certain hair and makeup looks that are on trend at the moment, 'follow me around' videos and blog posts in which she goes to events and records backstage footage and she writes some posts that are just personal chat like answering questions that she get asked when requested from followers over twitter, instagram, facebook, youtube and her blog.



Bunny - Graveyardgirl

grav3yardgirl.com- A.K.A - Bunny... I thought I would include and international blogger into the mix and I decided on Bunny as she is very unique from a lot of other bloggers out there. She is very confident in her style and is really passionate about shopping in thrift stores so creates a lot of blog posts on what she has picked up at really low prices, most of these items are of a pretty high quality as well, e.g - lots of leather goods, vintage dresses and shirts, etc. She also shops for furniture items in the same way, which she also documents on her blog. It is really interesting to see what she has picked up and how she will incorporate it into a new outfit but without spending a fortune.

All of the bloggers I have mentioned have a huge following and each not only have a hugely successful blog but a brilliantly popular youtube channel/s to go along side it, creating an even bigger readership. Each also are connected to the majority of the most popular social networking sites; facebook, twitter, instagram, pinterest, tumblr, google+, this again gains them more views and more readers as they can promote themselves more by just posting on these sites. I think each and every one of these bloggers are really inspirational as all have worked their way up from scratch and become really popular due to putting in the hard work.

The audience of the bloggers that I have mentioned would mostly range from around age 10 right through to late 20's as they are pretty young themselves and so want to appeal to an audience of the same or similar age range. As they all get older however, their audience age range would change as they would dress for their age, meaning the people that followed them from the beginning would keep benefiting from them throughout the years.

Little accessory haul.

Bonjour.
The problem with studying at a university in which the route consists of you having to walk through a large shopping mall, is, well, just that. Hello, my name is Megan and I am a shopaholic. Without a doubt, 8 times out of 10, I will have to go into a shop en-route back to halls from Uni and browse*.
So, as per, I went in today and ended up picking up a few bits...



|Freedom at Topshop gold detailed hoop earrings - £5|





|Freedom at Topshop gold mini hoop earrings - £6.50|



|Freedom at Topshop gold half hoop earrings - £5|

|Topshop Lip Liner - Ceramic - £5|

|River Island Gold finger top ring - £2|

|Accessorize - 'Thanks' stickers - £2|

 

 |H&M Cluster of gold jeweled rings - £5.99|

 

|H&M Large gold ring - SALE £1|

 

|H&M Gold jeweled ring - SALE £2|

 

|H&M - Gold, skinny rings stack - SALE £1|

|H&M Green toned metallic clutch - SALE £3|

 

 



 

 

 

I dont know if any of the sales items that I have shown are sale everywhere in the U.K but I would go check out the sales they do have on anyway as they do have alot of really good bits included!!

Thanks

Megan x

 

(*Browse - To intend to look at clothing and accessories, however end up buying everything you have picked up.)

 

My Info -

Instagram - @astronameg

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For any enquiries, feel free to email me; megan.jane.searle@google.mail.com

x

Talk with Betty Magazine.

Yesterday was really exciting as the Editor of Betty Magazine, Charlotte Jacklin came to my university to talk to my class and others in the fashion department about how she started up the magazine and how she got it to where it is today.

I will be honest and say they I had definitely heard of Betty
before but I was never an avid reader. I have been following them on instagram and twitter for a while and really liked what I saw but I had never been able to get my hands on a copy and have a good read through. So, I was really eager today to see what Charlotte would say about the magazine for someone who hasn't really ever got into it before and see if it would make me want to read it (SPOILER ALERT: I really love it and am going to scout out a copy A.S.A.P.).

Charlotte started off my giving a seminar to the whole of the fashion department about how she started the magazine with a friend of hers whilst they were studying at university.  She talked about how it started up as a project really and how she shot the images for it really simply out of the window in her halls with the help of her friends. She printed 5 copies of the magazine which cost her around £300 but they apparently were not the best. Some of the text went onto other pages and some of the pictures were pixalated. But it was the best that could be done at the time. She went on to explain however that she would rather have printed the magazine and learned from the mistakes than kept working on and working on the magazine until it was  'perfect' and never learning from the continuous work she put into it without hearing anything from readership etc. This was really inspirational for me to hear as often I get so caught up in working and working on

 something until I am happy with it but sometimes it is better to get opinions so you can better yourself in ways you may not have thought of beforehand.
After university, she wasn't able to continue with the magazine for a while as 'life got in the way'. Charlotte and her friend went off into different jobs and they were both busy so, as much as she wanted to continue with the magazine, she could couldn't spare enough time to really work on it, even though it was something she was really passionate about as the the concept behind it was something that she really believed in.
After a while she decided to start it up again, however this time on her own.
She roped in other creatives via social media sites (She explained that social media was a huge backbone in the growth of the magazines readership and interest) and word of mouth to help out with the second issue of the magazine. This is when Charlotte Melling, stylist and magazines creative director, became a partner in the publication, and they have worked together on it ever since. The issue that they then brought out was the issue that, unintentionally, defined their style in terms of imagery and the front cover.

If you have never checked out the magazine before, you definitely should! The content and editorial is so well thought out and so, so well selected. Everything in the magazine really ties in with the niche that they have created and Betty really wanted to keep it this way with absolutely everything that is included in the magazine. Even with the advertising, they only wanted to include companies and brands that would really suit the magazine and suit and appeal to the readership. If something doesn't make it into the magazine it is just "not Betty".

I have just finished the article that I have written for the magazine and it is being looked over right now by lecturers, so once it has all been finalised I will hopefully be in the runnings of getting my article in the magazine :))) (Its about wrapping!!)

I will leave you with some images that I took on the day :)

ciao
Megan x